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Author
Pub. Date
c2012
Description
Examines the evolution of sports marketing through the lives of Dan Patch and the three men who owned him: an Indiana breeder, Dan Messner; M. E. Sturgis, who sold the horse for $20,000 (a fortune in those days) and spent the rest of his life trying to buy him back; and Marion W. Savage of Minneapolis, whose entrepreneurial skills presaged todays sports marketing geniuses.
Author
Pub. Date
2008.
Description
"A hundred years ago, the most famous athlete in America was a horse. But Dan Patch was more than a sports star; he was a cultural icon in the days before the automobile. Born crippled and unable to stand, he was nearly euthanized. For a while, he pulled the grocer's wagon in his hometown of Oxford, Indiana. But when he was entered in a race at the county fair, he won-- and he kept on winning."--Book jacket.