Includes "why traditional techniques such as reminders, rewards, and punishments make the problem worse; how the brain rewards learning, and how to rebuild the internal drive to achieve; a step by step plan for reaching kids who just don't seem to care about school; tools for preventing battles over schoolwork and homework; what to do when your child brings home a poor report card; how to respond when a child says, 'I don't care'; how to lay the foundation for life-long learning, rather than life-long resentment; and specific words to use with kids, not just theory"--p. [4] of container.